BACHELORS WITH HONORS DEGREE BA(HONS) TOP-UP WITH COVENTRY UNIVERSITY
GLOBAL MARKETING / INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT / GLOBAL BUSINESS
In partnership with ISMC
(formations hors contrat)
The GLOBAL MARKETING Bachelor aims at giving the students the tools to be aware of how business companies work in the
marketing and communication areas. Furthermore, it allows them to fully und
erstand the strategic issues corporate groups must face in a globalization context.
The INTERNATIONAL HOSPITALITY AND TOURISM MANAGEMENT Bachelor gives the opportunity to the students to develop the competences required in order to work in the touristic, the marketing or the management sector. It deals with the wide scope of activities related to tourism and hotel business sectors taking into account the l always-fluctuating international context.
The GLOBAL BUSINESS Bachelor aims at training the students to understand the challenges of the business world in areas such as finance, marketing and human resources. Furthermore, it allows them to fully understand the strategic issues corporate groups must face in a globalization context.
The teaching strategy is focused on interaction, learning through professional experiences, project management and team-work. Students are able to develop these competences thanks to a very thorough program combining academic teaching, practical teaching and personality development (autonomy, critical mind…)
These competences are submitted to validation through written and oral exams.
Right after their degree graduation, students will be able to join the labour market or to continue on their studies, joining a masters degree in both French or foreign universities. Moreover, they will be able to join a Business school.
MAIN STRENGHTS OF THE COURSE
An English-only formation
All the modules include visits of English-speaker professionals
Free access to Coventry University’s data base
Further education possibilities abroad or in France
Courses three days a week to be available for employment
Higher education grants can be given to students